Tag: hyatt hotel brands
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Hyatt Aims for Premium Market, Expands Luxury and Lifestyle Portfolio Through Strategic Acquisitions
In a strategic move to cater to a higher-end customer base, Hyatt Hotels is distinguishing itself from its competitors by focusing on luxury, resort, and lifestyle categories, despite being smaller in property count. By adopting an asset-light strategy, selling off properties but maintaining brand control, and through acquisitions totaling $3.7 billion, Hyatt has significantly expanded…