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Shiseido Announces Restructuring Plans Amid Declining Sales in China

Shiseido, a leading Japanese cosmetics company, is undergoing a significant restructuring process as it faces a decline in sales, particularly in the Chinese market where local consumers are increasingly favoring domestic brands over foreign ones. This shift in consumer preference has prompted Shiseido to reevaluate its strategy and operations to better align with changing market dynamics.
  • Shiseido is restructuring due to a decline in sales, especially in China where there is a growing preference for local brands.
  • The company’s decision to restructure comes as a response to changing consumer preferences in key markets.
  • Shiseido aims to realign its business strategy to better cater to the evolving demands of the Chinese market.
  • The shift towards domestic brands in China represents a broader trend affecting international companies operating in the country.

https://www.youtube.com/watch?v=aAJRljftBe4

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Original video here.

This summary has been generated by AI.


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