Tag: cheap goods
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Temu’s Rapid Rise Challenges U.S. E-Commerce Giants With 51 Million Monthly Users
The recent explosive growth of the discount retail app Temu has caught the attention of the American e-commerce industry. With a strategy similar to its parent company, PINDUODUO, Temu has managed to accumulate a vast user base in a short period by offering extremely affordable products shipped from China. The company has aggressively marketed itself…