Tag: magazine
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Pantone: The Company Monetizing Color Consistency and Brand Identity
The video from UCK7tptUDHh-RYDsdxO1-5QQ explores the unique business model of Pantone, a company known for standardizing colors across various industries. Rather than selling the pigments or dyes, Pantone sells the promise of color consistency, ensuring that a color like “Peach Fuzz” appears the same across different mediums. The concept, pioneered by Lawrence Herbert in 1962,…