Tag: Mattel Inc
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Lego’s Strategic Expansion: From Plastic Bricks to Global Entertainment Powerhouse
Lego, the world’s most profitable toymaker, has maintained a remarkable growth trajectory by turning inexpensive ABS plastic into highly sought-after toys, primarily through its iconic bricks and Minifigures. Despite competing in a market dominated by giants like Mattel and Hasbro and facing challenges such as sustainability and digital disruption, Lego has evolved into a multifaceted…