Tag: pantone color of the year 2024

The video from UCK7tptUDHh-RYDsdxO1-5QQ explores the unique business model of Pantone, a company known for standardizing colors across various industries. Rather than selling the pigments or dyes, Pantone sells the promise of color consistency, ensuring that a color like “Peach Fuzz” appears the same across different mediums. The concept, pioneered by Lawrence Herbert in 1962,…