Tag: retailers
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Exploring the Risks and Rewards of Co-Branded Credit Cards for Banks
Co-branded credit cards, partnerships between banks and brands offering rewards to customers, account for a significant portion of issuer portfolios in the U.S., despite the risks involved. These cards aim to boost customer loyalty and spending, with banks, brands, and card networks all benefiting from the arrangement. However, some partnerships, like Wells Fargo’s deal with…
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Abercrombie & Fitch’s Strategic Shift and Stock Surge: A Comprehensive WSJ Case Study
Abercrombie & Fitch has undergone a significant transformation from its early 2000s peak, shifting its target demographic from teenagers to young millennials in a bid to rejuvenate the brand and increase sales. Facing challenges such as fast-fashion competition and lawsuits over discrimination, the company aimed to redefine its image and product offerings under new leadership.…