Tag: wells fargo bilt credit card
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Exploring the Risks and Rewards of Co-Branded Credit Cards for Banks
Co-branded credit cards, partnerships between banks and brands offering rewards to customers, account for a significant portion of issuer portfolios in the U.S., despite the risks involved. These cards aim to boost customer loyalty and spending, with banks, brands, and card networks all benefiting from the arrangement. However, some partnerships, like Wells Fargo’s deal with…