In a recent exploration by NHK WORLD-JAPAN, the phenomenon of ‘Oshikatsu’ is discussed, revealing its significant business potential in Japan. ‘Oshikatsu’, a term that combines “oshi” meaning support, and “katsu” from “katsudou”, meaning activities, refers to the activities fans engage in to support their favorite idols or entertainers. The report highlights how this cultural practice is not just a form of fan devotion but has evolved into a substantial economic sector, with a variety of industries tapping into its lucrative market.
- ‘Oshikatsu’ refers to the activities done by fans to support their favorite idols or entertainers in Japan.
- It has evolved into a significant business sector, influencing various industries.
- The report showcases the economic potential of ‘Oshikatsu’, indicating its impact on merchandise sales, event participation, and media consumption.
- Industries such as entertainment, retail, and technology are developing products and services specifically catered to ‘Oshikatsu’ activities.
- The cultural practice underlines the deep fan engagement and its capacity to drive consumer behavior in Japan.
NHK WORLD-JAPAN is “the international service of Japan’s public media organization NHK.” NHK World-Japan is operated by Nippon Hoso Kyokai (NHK). The goal of NHK World-Japan is stated as “to promote a deeper international understanding of Japan, introducing the latest events in Japan through news and other programs.”
“Overall, we rate NHK World-Japan Left-Center biased based on story selection that slightly favors the left. We also rate them High for factual reporting due to a clean fact check record.”
https://mediabiasfactcheck.com/nhk-world/
Official website: https://www3.nhk.or.jp/nhkworld/
Original video here.
This summary has been generated by AI.
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