Exploring the Impact and Ethics of AI-Generated Digital Doubles in Hollywood

The recent YouTube video by news channel UCK7tptUDHh-RYDsdxO1-5QQ delves into the advancements and implications of AI technology in creating digital doubles of Hollywood actors. The video highlights a visit to the CAA Vault, a studio by the talent agency CAA, which provides actors with control over their digital likenesses. It explores the process of capturing an actor’s likeness, the concerns about the use of digital doubles without consent, and the lack of legal protections. The CAA Vault aims to address these issues by ensuring that all scans taken belong to the actors themselves. The video also touches on the broader impact this technology may have on the entertainment industry and beyond.

  • The CAA Vault, created by the talent agency CAA, allows actors to control their digital doubles.
  • Actors’ concerns include the unauthorized use of their digital doubles and the absence of federal laws protecting their digital likenesses.
  • Scans from the CAA Vault belong to the actors, which aims to solve issues of ownership and consent.
  • The process includes capturing an actor’s full body, range of motion, facial expressions, and voice to create a comprehensive digital double.
  • Actors are worried about how their AI doubles may be used, which was a sticking point in recent union negotiations.
  • There are varying local laws about likeness rights, but no federal law, and studios often own the scans, not actors.
  • AI technology could allow actors to avoid long makeup sessions or to be in multiple places at once for reshoots.
  • The technology’s impact on the industry and potential uses outside of Hollywood, including politics and personal life, remains uncertain.
  • CAA also scans musicians, athletes, directors, and content creators, not just actors.
  • The agency emphasizes the importance of adopting this technology ethically and with fairness in mind.

The Wall Street Journal is an American business and economic-focused international daily newspaper based in New York City. The Journal is published six days a week by Dow Jones & Company, a division of News Corp.

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Original video here.

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