- Moutai is recognized as the national liquor of China, with a 53% alcohol content.
- It became the world’s largest beverage company by market value, surpassing $295 billion.
- The brand has historical significance in China, often associated with diplomacy and elite status.
- Moutai has faced challenges due to anti-corruption drives and COVID restrictions but remains resilient.
- The liquor’s high demand and limited supply keep prices high, with bottles sometimes costing tens of thousands of dollars.
- Moutai’s production process is lengthy and specific, contributing to its exclusivity and high value.
- The company has initiated marketing campaigns to attract younger consumers, including collaborating on new products like Moutai-infused ice cream and lattes.
- Despite efforts to expand globally, Moutai is still relatively unknown outside of China.
- The company’s annual net profit in 2023 rose 19% to $10.3 billion, indicating its ongoing dominance in the liquor industry.
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