Tag: DFB
-
German National Football Team Ends 70-Year Partnership with Adidas for Nike
In a significant shift in sports sponsorships, the German national football team will end its 70-year partnership with Adidas and instead don the US brand Nike. This decision by the German Football Association (DFB) has come as a surprise to many, stirring reactions within Germany’s sports and broader community. Financial motivations are cited as the…