In an innovative merge of technology and sports, athletes are now utilizing augmented reality (AR) to enhance fan experiences and broadcast interviews. The technology, demonstrated by Britain’s most decorated gymnist, Max Whitlock, employs a volumetric studio with 29 cameras to create a 360° digital rendition of the athlete. This digital version can be inserted into virtual environments or broadcasted worldwide, allowing for real-time interactions during interviews. This advancement not only promises to revolutionize the way sports are viewed but also offers a new dimension to athlete and spectator engagement.
- The use of augmented reality in sports is enhancing viewer experiences by creating digital renditions of athletes.
- A volumetric studio with 29 cameras captures the athlete’s performance from all angles, creating a 360° video.
- This technology allows for real-time interactions between athletes and interviewers, even if they are not physically together.
- Max Whitlock, a highly decorated British gymnast, showcased the technology by performing a somersault, demonstrating the potential for live, interactive broadcasts.
- The digital captures are authentic recreations of the athletes, including their appearance, clothing, and personality.
- Sports fans can access these AR athletes through a smartphone by scanning a QR code.
- Significant research and development, including AI and machine learning, have been invested to perfect the lifelike appearance of the digital renditions and minimize latency for live interactions.
The British Broadcasting Corporation is a British public service broadcaster headquartered at Broadcasting House in London. Originally established in 1922 as the British Broadcasting Company, it evolved into its current state with its current name on New Year’s Day 1927.
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