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Apple Vision Pro Released in Multiple Countries; Marks Apple’s First Foray into Mixed Reality Technology

Today marks the UK launch of the Apple Vision Pro, Apple’s first foray into mixed reality headsets, with a significant release event at the flagship Regent Street store. The device, which is also available in Canada, France, Germany, and Australia, is being touted for its unique design, including a separate battery pack to reduce weight and its integration with other Apple products for a seamless user experience. The Apple Vision Pro aims to blend digital content with the user’s surroundings, offering a new way of interacting with technology.

  • Apple Vision Pro launched in the UK, with availability also in Canada, France, Germany, and Australia.
  • The device is priced at £35,000 in the UK and $35,000 in the US, positioning it as a premium product.
  • Designed with a separate battery pack for a lighter headset, enhancing user comfort.
  • Apple’s first venture into augmented reality and mixed reality headsets.
  • Features include gesture control, eye tracking, and integration with iPhone apps for a familiar user interface.
  • Intended for a wide range of uses, including viewing photos, watching movies, and even working on presentations, without isolating users from their surroundings.
  • The launch event saw enthusiasm from Apple staff, though public excitement may vary.
  • Competitors like Meta’s Quest 3 offer alternative augmented reality experiences at a lower price point.

The British Broadcasting Corporation is a British public service broadcaster headquartered at Broadcasting House in London. Originally established in 1922 as the British Broadcasting Company, it evolved into its current state with its current name on New Year’s Day 1927.

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