Tag: asset light model
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Marriott CFO Discusses Growth Strategy and Future of the World’s Largest Hotel Chain with WSJ
In a recent discussion with the Wall Street Journal, Marriott CFO and EVP of Development Leeny Oberg highlighted the key strategies and innovations that have propelled Marriott to become the world’s largest hotel chain, boasting over 8,700 properties across 139 countries and territories. Oberg explained how Marriott’s asset-light model, which separates real estate ownership from…
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Hyatt Aims for Premium Market, Expands Luxury and Lifestyle Portfolio Through Strategic Acquisitions
In a strategic move to cater to a higher-end customer base, Hyatt Hotels is distinguishing itself from its competitors by focusing on luxury, resort, and lifestyle categories, despite being smaller in property count. By adopting an asset-light strategy, selling off properties but maintaining brand control, and through acquisitions totaling $3.7 billion, Hyatt has significantly expanded…