The global coffee trade relies on a rigorous evaluation process known as cupping to determine the market value of large quantities of beans. Professional graders assess small samples representing thousands of pounds of coffee to identify physical defects and sensory profiles. By scoring coffee on a 100-point scale, these experts distinguish between high-value specialty lots and standard commodity coffee. This grading system directly influences pricing structures, as higher scores allow producers to bypass volatile commodity market rates and secure more stable, premium prices for their harvests.
- Certified coffee graders evaluate samples based on visual appearance, fragrance, and taste to ensure quality standards are met.
- A single 350-gram sample is used to represent an entire lot, which typically consists of approximately 37,500 pounds of coffee.
- The Intercontinental Exchange (ICE) oversees the grading process for coffee intended for global futures contracts.
- Coffee that receives a score of 80 or higher is categorized as “specialty,” fetching higher prices than standard “commodity” coffee.
- The presence of primary defects, such as moldy or sour beans, can significantly lower a lot’s value or disqualify it from being traded at premium rates.
- Grading outcomes determine whether coffee is sold at the volatile “C Market” price or at a negotiated premium based on its specific quality attributes.
The Wall Street Journal is an American business and economic-focused international daily newspaper based in New York City. The Journal is published six days a week by Dow Jones & Company, a division of News Corp.
AllSides Media Bias Rating: Center
https://www.allsides.com/news-source/wall-street-journal-media-bias
Official website: https://www.wsj.com
Original video here.
This summary has been generated by AI.
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This is the weirdest watch of 2026 so far!
a south park episode
I'm surprised to hear the name Kenya mentioned. Our coffee was demonized (ruiru 11) and we went to the poor house as farmers.My parents uprooted it and we sold most of the farm to real estate developers.
It's like the drug tasting scene in Infernal Affairs/The Departed
Binance infinity ETH bug right now
I just made a video to show that/
We live in the most absurd timeline
Thumbnail is gross 🤢 lol
WHY do they spit it out?!?!!!
Not the best video to watch while eating lunch
Why do they have a reporter do a coffee story that doesn't really drink coffee herself?
This is one weird hazing ritual from WSJ
I imagine they get paid well 😅.
People are dying in war in food shortage we have most prestigious news channel talking about coffee tasting wow You have been unsubscribed now
This is so bizarre
One of those iconic youtube videos that will have like 22 million views in a few years
I wanna know if any of them actually drink any coffee after a day slurping and spiting it out.
Of course they get in at 6am… they've been up all night. 🙂
I read about this in my book about specialty coffee when I was studying for becoming a professional barista and I didn’t believe it was real, but I guess I was wrong.
I just can’t watch it ‘till the end.
How do they send someone who doesn’t drink coffee?
This is the exact type of videos I love. So unexpected and so interesting and it was so unintentionally funny
why did you send someone who literally said "i dont drink coffee"!!?!!
For some reason I prefer this kind of shy presenter/reporter instead of the usual galloping thoroughbreds.
I fkn love this. Comments are even better. Thank you technologh
Trump on weekend to NYSE traders : look out on truth social . Time to wake up and smell the coffee for Monday's opening bell 😅
How do you eliminate bias.
Taking coffee from the same cups is a bit unhygienic
Disgusting
She doesn’t even drink coffee.
that is a lot of spits
Presented by Wednesday, totally dead pan and uninterested, and of course doesn't even like coffee herself.
Happy Merchants, EVERY SINGLE TIME!!!
Yes send a person who doesnt drink coffee and calls it dish water to report about it
That is different level
When you get to the final room in the backrooms
Great video! Coffee changes with season, weather, soil, and harvest conditions, so beans from one crop never taste exactly the same as the next. To keep flavour consistent all year, companies like #Lavazza blend beans from different countries and harvests, balancing sweetness, body, acidity, and aroma. They cup and test samples constantly, comparing them to a target flavour profile. Roasting is also tightly controlled, because small changes affect taste. If one origin becomes weaker or stronger, buyers adjust the blend recipe to compensate. In short, consistency comes from careful sourcing, expert tasting, blending, and precise roasting rather than relying on a single bean.
A lot of you on here don't realize that coffee is a $250 billion dollar industry, it's more consumed than bottled water in America. It employs tens of millions of people globally including many of the most at risk people in world. This is serious business!
I'm an exchange grader and trader and honestly couldn't imagine doing anything else!
Try Great Taste and NESCAFE both tastes like dirt – not coffee at all.
Sensory can definitely be taught. That's ridiculous. All it is is to pairing a sensation to a word. That's it.
Watching this while sipping on my coffee. 😂
So we shouldn’t be drinking dark French roast because inferior beans are roasted longer.
Why send someone who doesn’t like coffee ☕️ she said dish water smh
What an interesting video, Coffee the best commodity
They sent the worst reporter for the job, come on.