The acquisition of the sustainable clothing brand Everlane by ultra-fast fashion giant Shein marks a pivotal shift in the global retail industry. Everlane, long recognized for its “radical transparency” and eco-conscious branding, joins forces with a company known for its rapid, low-cost production model. This deal highlights a growing trend of consolidation within the fashion sector, as major e-commerce platforms acquire established Western brands to diversify their portfolios, scale up supply chains, and appeal to broader consumer demographics.
- Shein has acquired sustainable fashion brand Everlane, merging two contrasting retail philosophies under one corporate umbrella.
- Everlane built its reputation on “radical transparency,” sustainable sourcing, and high-quality basics designed to last.
- Shein utilizes an ultra-fast fashion model, relying on rapid data-driven manufacturing and low-cost pricing.
- The deal allows Shein to diversify its brand portfolio and appeal to environmentally conscious consumers in Western markets.
- The acquisition reflects a broader trend of large-scale e-commerce giants absorbing independent direct-to-consumer brands facing financial pressures.
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China owns more and more of everything. But that's a good thing, better quality and funding.
No information about anything. Useless video.
Never heard of them.. do they sell men’s clothes?
Build a competitor named Sheout focused on slow fashion. 😊
I’m not a wealthy person. Nor a ‘trendy’ one. A couple years ago I looked at Shein’s website thinking ‘What’s up with this? What’s all the hype?’. I landed on a page with $3.00 shirts. I thought ‘Wow! They’re really on sale!’. Nope – that was their regular everyday price.
I won’t buy from them but people who care more about their appearance (‘I have to wear this before ANY ONE else!’) then they do about the environment, human rights or just plain decency. Those fast fashions are not made well and either fall apart or fall out of fashion. So people just throw them away. That trash then ends up on a cargo ship with millions of other pieces of trash and sent to poor third world countries where it’s just dumped. All for a two minute TikTok video from an influencer (‘Come check out my HAUL!’).
Don’t have much money? Shop at Goodwill – I do. I can get name brand (quality) clothes for a few dollars. I just snagged a pair of white Ralph Lauren jeans ticketed $6.99 (and still being sold by Macy’s for $125.00).
I buy my everlane items secondhand which has allowed me to buy the great quality of their early days. After this, I won't even be buying from them secondhand.
Darn! I love Everlane. Now that they are officially Shein, I will rethink before buying with them again.
Darn! I love Everlane. Now that they are officially Shein, I will rethink before buying with them again.
Yeah I'm absolutely never shopping at Everlane again, duhh
most people do not care about labor abuse or the environment until it impacts them directly, otherwise price is the only that is important.
I hate how mega-corporations are buying up other businesses. This isn’t good now, and it’ll be worse in the future.
I liked Everlane at the beginning, bought many items from them, then hated it so much. Their items were overpriced given the very low quality. They broke down easily and were uncomfortable. This brand is way more about storytelling than making really good products at a reasonable price. Shein, at least, is not overpriced.
BOOOOO! Never again.
People say they are made, but most of them never bought the goods Everlane made to sustain its business.
Do not ever believe companies have actual values. It's all a ploy to make money
There's no such thing as an absolutely sustainable brand. Brands can only be as sustainable as they try to be. You can't run a sustainable brand on an unsustainable business model. The typical business model in the fashion industry is unsustainable. Why? Because it makes money. To be truly sustainable means that you lose money. Hence Everlane's decision to be bought by Shein. Sustainability is just a fancy marketing tool that these brands like to use to ease the conscience of consumers. But if a consumer truly want sustainable clothing, they need to make their own clothes from scratch. Buy a sheep, shave it's wool and knit a high quality garment that is biodegradable yet last a very long time, for example. To be truly sustainable is very difficult in this system that we're living in.
What happ to the other brand the one before SHEIN ?
Stache gotta go bro 😅
My (fake0 outrage and (fake) Eco-consiousness has been severely damaged. I need to lean into some pseudo-outrage so I can receive confirmation and affirmation. If not, my time spent at Starbucks and Panera over the next few month will feel very empty.
Not surprising
These brands are just marketing gimmiks for the suckers. The company will ALWAYS put $$ above any ESG cause.
Sustainability is a marketing sham. These things are all made essentially in the same factories and even shops in the usa and Canada so they can still say made here. The actual working conditions are not really possible for us to verify…
…and it sucks. Now I will throw out my Everlane. I reject Shein, even if it's at the thrift.
Shien is cheap dump. Feel sorry.
"Did everlane ever care about…" Companies can't care! Every company is looking for an exit. Looking to sell. To you, to Shein, whatever.
You explained this so well, thank you!
What a downgrade 😅
Oh no. All my old Everlane stuff has been bulletproof. Grim.
Really
😢
Never heard of them
Ho ho… Good bye Everlane
Will never buy from them again. Too bad. They were awesome. Private equity is ruining everything
This is soooooo sad……makes no sense….
Everlane was never any different than any other clothing company, they just shared their factory names and some of the owner stories. Nike could do the same; they just provide their designs and contract the manufacturing. I dont really get why this story is getting so much attention.