Professor Joanna Scurr leads biomechanical research at the University of Portsmouth focusing on breast health and support technology. Her team analyzes breast movement during physical activity to improve bra design, alleviate exercise-related discomfort, and educate the public on proper fitting. Research indicates that a large majority of women wear incorrectly sized bras, which can cause back pain and limit participation in sports. The work aims to establish scientific fitting standards and advance functional garment design.
- Research at the University of Portsmouth analyzes breast movement in three dimensions during physical activity.
- Studies indicate that up to 80% of women regularly wear incorrectly fitted bras.
- Inadequate breast support can lead to back pain, neck strain, and reduced participation in athletic activities.
- Biomechanical findings from the university are used to help garment manufacturers create scientifically validated bra designs.
The British Broadcasting Corporation is a British public service broadcaster headquartered at Broadcasting House in London. Originally established in 1922 as the British Broadcasting Company, it evolved into its current state with its current name on New Year’s Day 1927.
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Original video here.
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https://youtu.be/qpG8QyyXlDQ?is=iko44961n_oEktgb
Guff/drivel
Time for a career change.
Not what I had in mind when I saw "bra professor" 😅
Tbf, she’s quite uplifting.
20 years? Or more to figure out how breasts move. You could ask any guy on the planet and he will tell you exactly how they move.
I would love to hear more about your thoughts on the bra styles today. All you needs is a good bra? How do you find that when the market herds you to bras that don't work.
Get that nonsense off the News channel, would you?
Brava! Oh, pun was not intended
Well. So.. small breast is a kind of natural like far almost all mammals…. only domesticated animals have large breast. We humans are the same.
A bra for scoliosis please
Ta Ta teacher
The serious breast-health information was clearly aimed at women, but judging by the title and this comment section, YouTube appears to have conducted an entirely different demographic study. I’d estimate the audience is about 90% men, most of whom suddenly developed a passionate interest in biomechanics. 😏
Need to have similar product for guys. No one wants to have saggy balls too.
😂
Bruh
Assuming that humans and other primates have been running for millions of years, why hasn't evolutionary pressure solved the problem? Unless running is a recent behaviour of female primates?
While Green leader ?
The cost of treatment, medication, and daily living has become overwhelming, and I'm humbly asking for your support. Any contribution, no matter how small, would help ease this burden and give me hope as I continue fighting.
I would like to see this research being used to help disabled people with shoulder issues. Having a bra that works that can be put on would be great.
At last. Science I can support.
Hay guys. It is cheaper than paying the sham mariage fee that your prime minister is becoming a governor.
👍
I gave it a thumbs up, but are humans better off with bras and large breasts? I would wager a guess that small breasts outperform large breasts in every category except society some peoples' desire to have large breasts. I personally prefer small breasts on women, not big voluptuous breasts. I work on a humanitarian effort where we are trying to get the most truly giving healthy human focused people to outperform: Confluence Infinite International
Good 👍 NICE
Does it keep me warm/cold?