Thailand is initiating a comprehensive reform of its massage and wellness industry to capitalize on the significant growth in global wellness tourism. The Ministry of Public Health aims to standardize service quality, enhance practitioner qualifications, and crack down on unauthorized establishments. These measures are designed to strengthen Thailand’s reputation as a premier health destination while ensuring safety and professionalism for international visitors who are increasingly allocating their travel budgets toward wellness and traditional treatments.
- The Thai Ministry of Public Health is introducing new regulations to modernize and standardize the massage and spa sector.
- The reforms aim to address the rising economic contribution of wellness tourism, which has seen a surge in post-pandemic spending.
- Stricter registration requirements will be enforced for all massage parlors to eliminate illegal or substandard operations.
- Authorities are focusing on the certification of therapists to ensure all practitioners meet national health and safety benchmarks.
- The initiative supports the government’s long-term strategy to position Thailand as a leading global hub for medical and health services.
Based in Singapore, CNA (Channel News Asia) covers global developments with an Asian perspective, with correspondents based in major cities across Asia, including Kuala Lumpur, Jakarta, Bangkok, Tokyo, Seoul and Beijing, as well as in New York, Washington D.C. and London.
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