Indian Businesses Launch Brands to Capitalize on Yoga’s Growing Popularity

Indian businesses are increasingly launching homegrown brands to capitalize on the global popularity of yoga, a wellness practice with ancient Indian roots. Historically dominated by Western companies selling apparel and accessories, the multi-billion-dollar yoga industry is seeing a shift as Indian entrepreneurs introduce domestic activewear, organic mats, and wellness products. By leveraging cultural authenticity and competitive manufacturing, these enterprises aim to capture both local and international market share.

• The global yoga and wellness market has grown into a multi-billion-dollar industry, traditionally led by Western apparel and equipment brands.
• Indian entrepreneurs are establishing domestic brands to reclaim market share, focusing on yoga mats, activewear, and lifestyle accessories.
• Many of these new businesses emphasize sustainability, utilizing organic, locally sourced materials to appeal to eco-conscious consumers worldwide.
• The business surge is supported by growing domestic interest in health and fitness, alongside rising international demand for authentic yoga products.

Based in Singapore, CNA (Channel News Asia) covers global developments with an Asian perspective, with correspondents based in major cities across Asia, including Kuala Lumpur, Jakarta, Bangkok, Tokyo, Seoul and Beijing, as well as in New York, Washington D.C. and London.

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