Singapore will roll out new heritage trails and interactive showcases featuring heartland merchants by the end of 2026. Jointly supported by Enterprise Singapore and the Federation of Merchants’ Associations, Singapore, this initiative aims to revitalize neighborhood business precincts and attract more visitors. By highlighting the unique history of traditional shops and helping them adopt digital tools, the project seeks to preserve local heritage while ensuring neighborhood enterprises remain competitive in a changing retail landscape.
- New heritage trails and merchant showcases are scheduled to roll out across Singapore’s heartlands by the end of 2026.
- The initiative is led by the Federation of Merchants’ Associations, Singapore (FMAS) and supported by Enterprise Singapore.
- The project aims to boost footfall to neighborhood shops, preserving traditional trades and celebrating local merchant culture.
- Participating heartland merchants will receive support to modernize their businesses and adopt digital solutions.
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