FairPrice Supermarkets to Play Singaporean Music Nationwide to Support Local Artists

Singapore’s largest supermarket chain, FairPrice, has launched a nationwide initiative to play music by local artists across its stores. In partnership with the local music movement Hear65, spearheaded by the National Arts Council, the campaign aims to boost the visibility of Singaporean musicians by broadcasting their work to millions of daily shoppers. This move provides a massive platform for homegrown talent, showcasing a diverse range of genres and multilingual tracks to promote the country’s rich cultural heritage.

• FairPrice Group is partnering with Hear65, a national music movement led by the National Arts Council, to launch the initiative.
• The initiative will broadcast playlists featuring Singaporean artists across over 140 FairPrice supermarkets and retail outlets nationwide.
• The project aims to increase mainstream exposure for homegrown musical talent by introducing their work to millions of shoppers daily.
• The curated playlists will feature a wide array of musical genres and multiple languages, showcasing Singapore’s diverse cultural landscape.
• This collaboration represents a significant effort by the retail sector to support local artists and integrate arts into everyday community spaces.

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