Beauty chain DNA Brands Co. has agreed to issue approximately S$1 million in refunds to affected customers following an investigation into its sales tactics. The probe conducted by consumer protection authorities revealed that the company engaged in unfair practices, including high-pressure sales techniques and misleading statements about its products and services. In response, DNA Brands has committed to refunding eligible consumers and implementing corrective measures to ensure compliance with fair trading regulations.
- DNA Brands Co. will provide S$1 million in refunds to affected customers following an investigation into its sales tactics.
- The regulatory probe identified unfair practices, including aggressive sales pressure and misleading representations.
- The company has pledged to reform its sales operations and retrain staff to adhere to consumer protection standards.
- Eligible consumers who experienced misleading or coercive sales tactics will be compensated under the agreement.
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