Travel agencies at the NATAS Travel Fair report a growing demand for long-haul, experiential holidays, with African wildlife safaris and European river cruises emerging as top choices for travellers. While traditional destinations across Asia maintain steady popularity, exhibitors note that consumers are increasingly seeking unique, off-the-beaten-path itineraries. Industry representatives highlight that travellers are booking further in advance and remain willing to spend on premium and customized experiences despite higher overall travel costs.
- Exhibitors at the NATAS Travel Fair observed strong interest in niche long-haul trips, particularly African adventures and European river cruises.
- Traveller preferences are shifting toward immersive, experiential itineraries and less conventional holiday destinations.
- Consumers are securing bookings earlier in the year to ensure availability for specialized travel packages.
- Demand for premium and customized tours remains resilient despite rising travel and accommodation expenses.
- Traditional regional destinations, including Japan, South Korea, and China, continue to attract a solid volume of bookings alongside emerging markets.
Based in Singapore, CNA (Channel News Asia) covers global developments with an Asian perspective, with correspondents based in major cities across Asia, including Kuala Lumpur, Jakarta, Bangkok, Tokyo, Seoul and Beijing, as well as in New York, Washington D.C. and London.
Official website: https://www.channelnewsasia.com/
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