Citigroup’s Journey Through the ‘Financial Supermarket’ Model Explored in FT Documentary

The video delves into Citigroup’s ambitious endeavor to create a ‘financial supermarket’—a concept aimed at providing customers with a broad array of financial services under one roof. It charts the history, development, and challenges faced by Citigroup in implementing this innovative strategy. The narrative provides insights into how the conglomerate sought to revolutionize the banking and financial services industry by integrating banking, insurance, and investment services, and the implications of this approach for the company and its customers.

• The video explores the origins and evolution of Citigroup’s ‘financial supermarket’ concept.
• It discusses the strategic vision behind Citigroup’s attempt to offer a one-stop solution for banking, insurance, and investment services.
• The challenges and obstacles Citigroup faced in the implementation of this model are highlighted.
• Insights into the impact of the ‘financial supermarket’ model on Citigroup and its customers are provided.

The Financial Times is a British daily business newspaper printed in broadsheet and also published digitally that focuses on business and economic current affairs.

AllSides Media Bias Rating: Center

https://www.allsides.com/news-source/financial-times-media-bias

Official website: https://www.ft.com/

Original video here.

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