In a recent investigative video, the components and impacts of ZYN Nicotine Pouches, a product experiencing a surge in popularity within the U.S., were explored. Analytical chemist Ben Katz, through mass spectrometry, determined that nicotine is the predominant bioactive molecule in the product, which contains no tobacco leaf but instead utilizes cellulose, artificial sweeteners, and flavorings. Amidst rising sales, reaching 116 million cans in the fourth quarter of 2023 alone, the product has sparked a blend of cultural backlash and advocacy. Senator Chuck Schumer has called for a federal crackdown on the pouches, citing concerns over youth appeal, while others argue for the product’s potential benefits in providing a safer alternative to cigarette smoking. The video also highlights the role of “Zynfluencers” in promoting the product and the challenges faced by Philip Morris, the parent company of ZYN, in managing the narrative around their product’s usage.
- ZYN Nicotine Pouches contain nicotine as their main ingredient, without any tobacco leaf, using cellulose, artificial sweeteners, and flavorings instead.
- Sales of ZYN dramatically increased to 116 million cans in the fourth quarter of 2023, marking a 78% rise from the previous year.
- Concerns have been raised about the product’s appeal to youth, leading to Senator Chuck Schumer’s call for a crackdown on nicotine pouches.
- Despite concerns, a study by the Centers for Disease Control and Prevention found only 1.5% of middle and high school students reported using nicotine pouches in the last 30 days.
- Public health experts and some users argue that nicotine pouches could serve as a safer alternative to traditional smoking, potentially aiding in smoking cessation.
- Swedish Match, the manufacturer of ZYN, was acquired by Philip Morris International in a $16 billion deal, highlighting the significant market interest in nicotine pouches.
- Philip Morris has taken steps to distance itself from unauthorized promotions of ZYN by influencers, emphasizing that their product is intended for adult use only.
- The FDA is currently reviewing nicotine pouches, including ZYN, which could lead to future regulatory actions including marketing and flavor restrictions.
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Original video here.
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