Oura has updated its smart ring lineup with a design focused heavily on miniaturization, aiming to improve user comfort and aesthetic appeal. The latest model successfully flattens the interior sensors, eliminating the raised bumps found in previous generations while maintaining high tracking accuracy. Through advanced engineering and the shrinking of internal components, including the battery and flexible circuit board, the company seeks to maintain its lead in an increasingly competitive wearable technology market.
- The new Oura Ring model features a completely smooth interior, replacing the three raised sensor bumps from previous generations with fully recessed sensors.
- To achieve a thinner profile, engineers redesigned and miniaturized internal components, including the flexible printed circuit board and the battery.
- The device utilizes a new “Smart Sensing” algorithm that dynamically adapts to the ring’s position on the finger to maintain accurate biometrics.
- The updated ring is constructed with a titanium exterior and is offered in a wider variety of sizes to fit more users comfortably.
- These design changes are part of Oura’s strategy to stay competitive as larger tech companies enter the growing smart ring market.
The Wall Street Journal is an American business and economic-focused international daily newspaper based in New York City. The Journal is published six days a week by Dow Jones & Company, a division of News Corp.
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Same rice is not for me
😅😅😅😅😅😅
Well well well
why? wsj selling oura, if you have sex when will you give them your money
this may be malicious. i am respectfully requesting an immediate stop to this coordination.
Why is tom being a creep.. im type 1 diabetic..everything affects my glucose, even my mood.
I swear I saw "Our CEO Explains Why Sex…" the first time, LOL.
Ok, so its just an ad
4:27 word of the day: PERAMBULATOR :d
What pathetically grand delusions this dude has about his brand
Hmm….I wonder how much Oura is paying WSJ for this 7-minute ad?
what are these questions?? Did Oura suggest them and WSJ just nodded?
What is this slop?
Youtube ads keep interrupting my WSJ x Oura ad
Every person in the credits has Z in their last name: Hariz, Hotz, Beltz, Zhao. Zzzz
Can he also explain why the sued ultrahuman and be anti competitive? Because paying $400 for a ring and $6+ monthly for basic features is ridiculous.
Bet he wears it round his 🦴 at night
What about the battery-gate scandal of Oura 4?
A quarter of a month's salary in Japan for this ring…..NOPE.
From reading reviews I would think the biggest question is BATTERY. Interested in purchasing but the complaints of battery degradation in a short period of time on a device in this price range is making me think twice. From what I've seen you are very lucky to get 2 years of use with most having problems with the battery around the one year mark. Not a good investment if you ask me.
If glucose is the first thing you care about, you should be using RIZZ