빅 아치

맥도날드 CEO, 고물가 속 가격 인상 비판에 ‘빅 아치’ 버거와 5달러 딜로 대응

맥도날드는 계속되는 비용 상승에 대한 소비자의 반발과 저소득층의 외식 빈도 감소에 대응하여 메뉴와 가격 전략을 적극적으로 수정하고 있습니다. 지속적으로 가계 예산을 압박하는 세계적인 인플레이션...

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