60 Minutes Reports on Grasse, France, the Perfume Capital of the World

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Grasse, France, is recognized as the global epicenter of the perfume industry, a status maintained by its unique microclimate and centuries of horticultural tradition. The region produces essential ingredients for the world’s most prestigious fragrances, including jasmine and the rare Rose de Mai. Local families and global luxury brands work together to preserve the labor-intensive cultivation and extraction methods that have defined the area’s economic and cultural identity for generations, ensuring the continued production of high-quality floral essences.

  • Grasse has served as the historical and technical center for international fragrance production since the 17th century.
  • The region’s specific geography and weather patterns provide ideal conditions for growing flowers used in high-end perfumery.
  • Major luxury houses, such as Chanel, maintain exclusive partnerships with local growers to secure their supply of jasmine and roses.
  • Flower harvesting remains a delicate, manual process, with workers often picking blooms at dawn to preserve the maximum amount of aromatic oil.
  • The traditional knowledge and techniques associated with perfume making in Grasse are recognized on the UNESCO Intangible Cultural Heritage list.

Gemini said 60 Minutes is an American television news magazine that has been a staple of CBS News since its debut in 1968. Created by Don Hewitt, the program is renowned for its hard-hitting investigative journalism, high-profile interviews, and in-depth feature stories that have earned it a reputation as the gold standard of broadcast news for over half a century.

Official website: https://www.cbsnews.com/60-minutes//

Original video here.

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