The town of Grasse in southern France continues its century-long tradition of cultivating the essential floral ingredients for the iconic Chanel No. 5 fragrance. Managed by the Mul family for generations, these specialized fields produce the specific jasmine and May roses that have defined the perfume’s scent profile since its creation in 1921. A formal partnership established in 1987 between the growers and Chanel ensures the preservation of these crops and traditional harvesting methods. Each year, millions of flowers are hand-picked at dawn and processed immediately in on-site extraction facilities to maintain the quality and heritage of the fragrance.
- Grasse is considered the world’s perfume capital, providing a unique microclimate essential for growing high-quality aromatic flowers.
- The Mul family has farmed the land in Grasse for five generations, dedicating their production to Chanel for several decades.
- Jasmine harvesting is labor-intensive and must be done by hand between dawn and noon to capture the peak fragrance of the blooms.
- It takes approximately 1,000 jasmine flowers to produce just one gram of jasmine absolute, highlighting the scale of production required.
- The partnership with Chanel protects the agricultural land from urban development, ensuring the survival of the region’s flower-growing heritage.
- Flowers are processed in a factory located directly on the farm to extract the “concrete” and “absolute” components while the petals are still fresh.
Gemini said 60 Minutes is an American television news magazine that has been a staple of CBS News since its debut in 1968. Created by Don Hewitt, the program is renowned for its hard-hitting investigative journalism, high-profile interviews, and in-depth feature stories that have earned it a reputation as the gold standard of broadcast news for over half a century.
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Perfume is magic!
Chanel no.5 has always been one of my favorites. I also love iris, as well as jasmine, cedar, and juniper berry. Love this interview.
Sent of amber is My favorite aloha from Hawaii
I was there in 1993 and was declared a "Nose@"
Plants can understand the music ❤
I still swoon over No. 5. It reminds me of rich ladies’ powder rooms.
I adore channel #5 🩷
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Weird, I love all the flowers in C5 but I am repulsed by it.
from someone who loves perfumes, i enjoyed this watch.
#5 will always remind me of my mom and grandma.
My favorite scent is Flora Carnivora by Henry Rose. It smells like honeysuckle and is a certified clean scent founded by Michelle Pfeiffer. So special.
No 5 is nice but I love CHANCE in different verities, it's light floral notes.
I visited grasses in 2016, didn't see the pink umbrella. Tourists can visit a perfume boutique/lab and mixed your own perfume for ? Euro 💶. This is the same town growing hills upon hills of lavender, and people most likely seen it on a screensaver
https://youtube.com/shorts/YzJk3Ccsop0?si=fkvpJpSGB-TFnZOX