The Las Vegas Sphere is becoming a new canvas for BCN Visuals, a company known for creating immersive 3D displays. Their latest project aims to captivate audiences in a world where attention is often diverted to smartphones. BCN Visuals faces the challenge of designing content for the spherical structure, ensuring that every detail is perfect from all angles, even from above. The company leverages the expertise of Hollywood 3D animators and utilizes virtual reality for testing their creations without the need for live rehearsals. The Sphere’s advertising space, costing companies a hefty sum, aims to create a shareable experience that extends far beyond just being seen in person.
- BCN Visuals, based in Barcelona, is working on creating captivating 3D displays for the Las Vegas Sphere.
- The content is designed to be immersive and eye-catching, pulling attention away from smartphones.
- The company has previously worked on campaigns in New York’s Times Square and other major locations.
- Designing for a spherical canvas presented unique challenges, requiring content to be visually perfect from all angles.
- Hollywood 3D animators, including Stephanie Katus, were brought in for their expertise in bringing characters to life.
- Various techniques are used to create these displays, including effects, lighting, animation, compositing, and editing.
- Virtual reality is used to test and experience the campaigns before delivery, without the need for live rehearsals.
- The advertising space on the Sphere is lucrative, with companies paying hundreds of thousands of dollars per day.
- The goal of the advertisements is to create moments that are not only memorable but also shareable on social media.
- The success of the Sphere’s ads relies on capturing attention quickly and creating a story that resonates with audiences worldwide.
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