In a recent initiative, the arts collective Ly has utilized digital technology to recreate artifacts from the British Museum digitally, allowing people to experience them in their original locations via augmented reality (AR). This project, which does not violate the museum’s non-commercial 3D scanning policy, aims to address the issue of cultural artifacts being located far from their countries of origin, as highlighted in a UNESCO report. Their latest endeavor involves the Rosetta Stone, allowing users to view a reconstructed version of the artifact in its original location in Egypt using an AR enabled device and Snapchat.
- Ly collective combines art, technology, activism, and history to address the displacement of cultural artifacts.
- The project was inspired by a UNESCO report stating that 90% of African artwork and artifacts reside outside the continent.
- Ly’s “digital heist” involves 3D scanning objects like the Rosetta Stone in the British Museum for AR experiences, NFTs, and installations.
- These digital recreations are made possible through LIDAR technology and do not break the museum’s rules on 3D scanning for personal use.
- The Rosetta Stone’s digital version can be viewed in its original Egyptian location through Snapchat’s AR feature, offering a glimpse into both its current and past states.
- The British Museum has not received a formal repatriation request from the Egyptian government and collaborates on exhibitions and research.
- Ly aims to provide alternative methods for people to engage with culture and history beyond traditional museum settings.
- The initiative targets younger generations who are prevalent users of AR technologies and platforms like Snapchat.
- The project envisions a future where digital repatriation plays a significant role in cultural engagement.
The British Broadcasting Corporation is a British public service broadcaster headquartered at Broadcasting House in London. Originally established in 1922 as the British Broadcasting Company, it evolved into its current state with its current name on New Year’s Day 1927.
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