Food and beverage establishments in Shanghai are increasingly incorporating Traditional Chinese Medicine (TCM) into modern offerings to appeal to health-conscious consumers. Cafes and bars in the city are infusing traditional herbal ingredients into everyday products such as gelato, craft cocktails, and coffee. This growing culinary trend reflects a broader shift among younger generations in China who are seeking to integrate holistic wellness and traditional heritage into their contemporary lifestyles.
- Establishments in Shanghai are reimagining Traditional Chinese Medicine by infusing herbs into modern food and beverages.
- Popular offerings under this trend include herbal-infused gelatos, wellness cocktails, and specialty coffees.
- The trend is primarily driven by younger, health-conscious consumers seeking to combine traditional wellness practices with modern social experiences.
- This movement reflects a broader cultural shift toward reclaiming and updating traditional Chinese heritage for contemporary audiences.
Based in Singapore, CNA (Channel News Asia) covers global developments with an Asian perspective, with correspondents based in major cities across Asia, including Kuala Lumpur, Jakarta, Bangkok, Tokyo, Seoul and Beijing, as well as in New York, Washington D.C. and London.
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Original video here.
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So basically all a scam because nothing has any scientific foundation
China is a country where regulations are lax, is it right to help promote their TCM products? Can your viewers trust the physician is qualified for this profession? Also, can they trust these TCM herbs products aren't contaminated with toxic substances, like heavy metals?