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Netflix Adds 13.1 Million Subscribers in Q4 2023 Amid Password Sharing Crackdown and Expands Content Offerings

Netflix has reported a significant increase in subscribers, adding 13.1 million in the fourth quarter of 2023, marking the largest gain in a quarter since the pandemic started. This surge in subscribers has brought the total membership to over 260 million globally. The company also received 18 Oscar nominations, leading the industry. Additionally, Netflix has made a strategic move into live sports by securing exclusive rights to WWE content. There is speculation that the recent crackdown on password sharing may have contributed to the subscriber growth, alongside the introduction of a more affordable ad-supported subscription plan and the company’s reputation for high-quality content.

  • Netflix added 13.1 million subscribers in the last quarter of 2023, the most since the pandemic began.
  • Total Netflix subscribers now exceed 260 million worldwide.
  • The streaming service secured 18 Oscar nominations, the most in the industry.
  • Netflix’s head of film, Scott Stuber, is leaving to start his own media company.
  • Netflix bought the exclusive rights to WWE content, investing over $5 billion in a 10-year deal.
  • The crackdown on password sharing may have driven new subscriber sign-ups.
  • The introduction of a cheaper ad-supported plan has helped retain subscribers.
  • Netflix’s reputation for award-winning content continues to attract and compel subscribers.
  • The company is expanding into live sports and wrestling, showcasing its commitment to innovation.
  • Over 100 games are currently in development on the Netflix platform, highlighting its diversification into gaming.
  • Netflix is focusing on staying relevant and continuously innovating to maintain a competitive edge in the streaming market.

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