The fast fashion industry, known for generating nearly 2 million tons of waste annually with over 90% of garments ending up in landfills, is looking towards technology to mitigate this issue. London-based software firm Unmade, recently acquired by high-tech apparel giant, provides a solution by allowing buyers to specify and order garments on demand. This method not only reduces waste but also offers personalization and customization options for consumers, aiming to produce higher quality garments that last longer and are made efficiently.
The fast fashion industry is responsible for almost 2 million tons of waste per year, with more than 90% of garments going to landfills.
Technology is being viewed as a solution to reduce waste by enabling on-demand production of garments.
Unmade, a London-based software firm, connects brands and retailers with factories to produce garments as needed, reducing waste and enabling personalization.
Unmade was recently acquired by high-tech apparel, indicating a significant move towards integrating technology in the fashion industry.
The approach aims to combine the efficiencies of mass production with the flexibility of technology and automation for small volume production.
Quality is emphasized over quantity, with a focus on producing durable garments that consumers will keep and use for longer periods.
The initiative is not about creating low-quality, throwaway fashion but about making the supply chain faster and more efficient to respond quickly to consumer demands.
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